Learning How to Rank on the First Page of Google
Many business owners know that it is becoming increasingly difficult to rank on the first page of Google's search results for keywords relevant to their line of business. Search engines of all types are always evolving and modifying the way that they determine who gets top priority within their index. The good news is: With the right approach, you can become competitive within the search engines, and gain visibility for your brand.
Staying With The Process
Learning how to rank on the first page of Google in 2021 is key to your website's success. What do we mean by "learning"? Simply put, there is no SINGLE technique that will guarantee you top ranking within a search engine, BUT, you can follow some guidelines, and greatly improve your chances at success.
It is important to think about SEO (Search Engine Optimization) as a process, and abandoning your efforts is never a good thing. You're going to need to create, test, measure, and adapt to the results that you see as you build content for your site. You want to tell Google and other search engines: I'm an authority. Give me top rank!
Content Truly Is King
Creating great content for your site is the MOST IMPORTANT thing you can do to improve your chances of showing up on the first page of search results. The search engines want to display the most relevant results possible to users, and the quality of the content on your site is a major factor in letting engines like Google know that your site is important to users.
What is great content? Great content is highly relevant to your line of business, keyword-rich, and will provide some value to a website visitor. Determining what keywords to include within your website requires research and testing, but a key to success is to write your copy naturally and let your business-specific keywords fall into place as you go. As you can see in this article, we've mentioned things like "search engines", "rankings", and "SEO"; all of these terms will let a search engine know that this page may be relevant to a user keen on learning about these things.
More To The Picture
Your site should be beautiful and contain graphics that are crisp and relevant to what you're promoting. Images used within your site should also be technically sound, in that they contain the proper metadata, or in other words, the proper information that search engines understand when seeing an image within your site. This is only one piece of the picture, however.
Your site needs to load quickly within a variety of web browsers across many different devices. Google is looking at how your site renders on mobile devices as well as desktop computers. So, while you want to keep things beautiful, you want to keep them simple and "responsive" as well; this means that your site responds to the device that it is being displayed on without losing its functionality, or look and feel.
Socially Aware
If you are selling a product or service online, you likely know how important social feedback and brand awareness is. Social media channels like Facebook and Twitter enable you to talk directly to your audience and provide people with real-time information about your business. It is a good idea to practice staying consistent within social media channels.
Google will also display product details, reviews, and ratings you have within your website as a search result if you take the necessary steps to allow this to happen. Often, users’ eyes are naturally drawn to search results with star ratings and reviews, and this type of data gives Google more information about what your site is all about. It is a good idea, from many different perspectives, to include this type of data within your website's code.
Moving Forward
The best way to learn is through doing, and we're here to help. Hopefully, this article gives you some things to consider, and you'll contact us when you're ready to talk.
